| | | | | | | | | | Social Media for the WIN!
by Dawn Varga January 20, 2022
It's playoff season in the NFL and all eyes are on who is going to win this year's Super Bowl. The amount of big game buzz is overwhleming and it is the topic of conversations everywhere. Don't you wish you could generate that kind of excitement about your business?
That may be a tall order, but your social media strategy could be the key to growing and maintaining a buzz about your business leading to a big WIN in sales growth. It's all about relationship building, authenticity, and value. | | | | Follow these 5 tips to WIN at social media:
1. Add VALUE Every post should not ask for a sign up, a sale, or a referral. Provide valuable information about your products and services. Demonstrate the feature that make you stand apart from the crowd. Show how your service or product will benefit your potential customer. Give consumers enough information that they make the decision on their own to give your try. Then go for the close with enticing offers that they can't refuse.
2. Answer QUESTIONS Think about the pain points of your ideal customer. Provide them answers to these issues to show that you care and want to help solve their problems. This can be in the way of posts, videos, or even a live Q&A session. You can even use online polls to find questions you may not have been aware of that for which you can create solutions.
3. Always ENTERTAIN Laughter is truly the way to a person's heart. Have fun. Give your audience mental and emotional breaks through entertaining posts and imagery. They will thank you in the form of likes, follows, purchases, and customer loyalty.
4. Be PERSONAL Get to know your audience on social media. Who are your trying to reach? How do they interact with brands online? Having a good understanding of your demographic data is key to being able to engage your ideal clients with the right content. If using paid advertising on social platforms, use retargeting ads to continue to reach them with additional content.
5. Share EVERYWHERE Sharing across multiple platforms allows you to reach more consumers. But be sure your content (images, links, etc.) fits the platform where you are posting. Having an understanding of the images sizes, character counts, and link strategies of each platform is key to multi-platform success. And don't forget to get added exposure and engagement through relevant hashtags and tagging people or businesses in your posts.
You may just not have the time to implement on all these tips for your business' social media content. And that’s ok because OnTarget is here to help! We will help you create a plan, connect your goals to our solutions, and deliver high-quality, engaging content for your social media channels.
OnTarget Digital Services offers social media marketing and advertising solutions that fit any size business and any size budget. Go for the win in 2023 by partnering with us! Give us a call or text at (951) 394-1952 to set up a quick conversation about how our digital markteing solutions can help your business grow and thrive online. | | | | | | | | 5 Goal-Setting Strategies You Can Use To Stay Focused In 2023
Article by Mark C. Perna from Forbes.com
The New Year is here and it’s tempting to dream big—and plan bigger. Here are 5 strategies for your team to set goals you can actually hit.
| | | | As we kick off 2023, every organization out there is doing its best to prepare for whatever curveballs might be headed our way. If the past few years have taught us anything, it’s to expect the unexpected. From supply chain challenges and labor force shortages to rising interest rates, organizations have been forced to adjust on the fly.
Typically, a big part of kicking off a New Year is setting the goals and targets the organization wants to achieve in the coming year. That process has become a lot more complicated as leaders try to assess an uncertain future—a process that, today, could potentially even create some paranoia. The question on everyone’s minds, it seems, is how to be as productive as possible while also setting realistic expectations.
Monique McDonough, COO at employee experience platform WorkTango, believes that the conversation around productivity paranoia becomes irrelevant once leadership communicates their goals, sets company-wide expectations and then works with employees to maximize their strengths and deliver results.
McDonough shared five tips on how organizations can rethink the goal-setting process in 2023 to help ensure that everyone buys in and rows together to meet your shared objectives.
1. Shoot for specificityTo set an actionable goal, you need to ensure it passes five checks: is it specific, measurable, attainable, relevant and timely (SMART)?
McDonough says big-picture goals and objectives should be established at the company level first, and then cascaded down and aligned throughout the organization, so that every individual understands how their work impacts the company's overall strategic objectives and revenue targets. “Typically, setting goals, objectives and key results [OKR] works best if goals are organized in one centralized platform that provides visibility and makes tracking progress simple,” she says.
Not only is aiming for specificity important in setting goals, but you should also limit how many objectives you’re striving for.
“I recommend focusing on two or three quarterly goals for the organization,” says McDonough. “Encourage your employees to set no more than three or four individual goals per quarter. This way, leaders can rally behind goals that are realistic and avoid stretching themselves and their employees too thin in the quest to meet overly ambitious targets.”
2. Get granularOne of the most common mistakes leaders make in the planning process is not getting granular enough with their goals.
“Most organizations want to grow their business and increase employee productivity while fostering good work-life balance and culture,” says McDonough. “These are all great goals to have, but they’re not specific enough. Overarching goals should be whittled down to specific and actionable micro-goals that help map out a path to success.”
That’s why McDonough suggests that you start broad and then narrow the goal to more specific outcomes.
For example, if a leader wants to grow their business in 2023, they need to establish what growth looks like for them in today’s economy. Growth in 2023 may look different for the same company than it looked in 2022 or 2021, and businesses should recognize that when setting specific goals for the coming year.
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Spinach Artichoke Zucchini Bites
These little guys are scary addictive. Just as the zucchini becomes tender, the cheese is getting melty and delicious. Great appetizer for the big game!
Ingredients: - 4 oz. cream cheese, softened
- 2/3 c. shredded mozzarella
- 1/4 c. freshly grated Parmesan
- 1/2 c. canned artichoke hearts, drained and chopped
- 1/2 c. frozen spinach, thawed and drained
- 2 tbsp. sour cream
- 2 cloves garlic, minced
- Pinch crushed red pepper flakes
- Kosher salt
- Freshly ground black pepper
- 3 medium zucchini, cut into 1/2" rounds
| | | | Directions: Step 1 Preheat oven to 400° and line a large baking sheet with parchment paper. In a medium bowl, combine cream cheese, mozzarella, Parmesan, artichokes, spinach, sour cream, garlic, and crushed red pepper. Season with salt and pepper.
Step 2
Spread about a tablespoon of cream cheese mixture on top of each zucchini coin.
Step 3
Bake until zucchini is tender and cheese is melty, 15 minutes. For more color, broil on high, 1 to 2 minutes.
| | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, and the Canyon Lake Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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