| | | | | | | | Leveraging Customer Feedback
by Dawn Varga May 27, 2026
The relationship between customers and your customer service team is vital to your business' success. From the front desk receptionist, to the salesperson, management, or any other team member having direct contact with your customers, each interaction provides an opportunity for feedback and utimately a way to grow and improve your business.
Customer feedback can be gathered from numerous sources, including advice or complaints received verbally (in-person or via phone call), written feedback (via email or snail mail), customer opinion surveys, online reviews and ratings, social media comments and reactions, and more. Leveraging all this information can help you build smoother and more effective processes and procedures for your team that can reduce tension and stress caused by "not-so-perfect " customer relations.
In order to effectively leverage customer feedback, there are three basic steps your business needs to take: - Solicit Customer Feedback - You will most likely receive some customer feedback whether you want it or not. Generally, unsolicited feedback comes in the form of complaints and negative reviews. If you ask your happy customers, you can also gain a fair number of positive reviews. This will provide infomation about the best and the worst customer experiences, and can be used to evaluate your strengths and weaknesses. To gather more detailed information, post-transaction customer surveys can be used to dial-in on specific aspects of your customer engagement workflows. Don't forget to quickly respond to your customers feedback! Thank them, offer solutions to issues, and show you care about them and will consider their input.
- Evaluate the Feedback Received - In order to evaluate the feedback received from your customers, you must gather the information from all sources. In the case of negative feedback, don't forget to evaluate both the response of your customer and input from your customer service representative. Determine the root cause of any issue, and take into consideration things such as: Are the customer's expectations reasonable? Was the customer service rep adequately trained to deal with the problem raised? Is this the first time the issue was raised, or is it something brought up time and time again? Uncover your customers' pain points and gain insight into new ideas.
- Improve Your Processes & Procedures - Once you have identified areas in need of improvement, start tackling the ones that will have the most impact on your business. Listen to your customers' suggestions. You don't need to execute on all of their advice, but their input could lead to better solutions. And be sure to involve your team! Share customer feedback, both good and bad, with your employees. Ask for their ideas and suggestions for improving processes and procedures. Involving your team in creating solutions, will lead to higher accountability and better overall service.
Collecting customer feedback should be a part of every business’ operations. Build a customer-centric business that strives to support and help customers by effectively requesting, evaluating, and leveraging their valuable feedback. ---------------------------------------
OnTarget Digital Services can help your business or organization collect customer feedback as well as monitor your company's customer feedback online. To learn more about our customer survey app, reputation management service, and other digital solutions, contact OnTarget Digital Services at (951) 394-1952 or visit our website.
| | CLICK THE IMAGES BELOW TO LEARN MORE ABOUT OUR SERVICES | | | | Google publishes guide to optimizing for generative AI search
May 19, 2026
Google published the official guide on May 15, 2026, specifically addressing how to optimize for generative AI features in Google Search.
The document, titled "Optimizing your website for generative AI features on Google Search," was announced by John Mueller through the Google Search Central Blog and is now housed under a new "Generative AI fundamentals" navigation section in Search Central documentation. | | | | This is Google's most explicit, on-record statement yet about what they’re saying works — and what doesn't — for visibility inside features like AI Overviews and AI Mode.
What the guide covers
Much of the guidance consolidates positions Google has shared at conferences, in blog posts, and in interviews over the past year. It’s organized into five main sections: - Is SEO still relevant for generative AI search?
- Apply foundational SEO best practices to generative AI search
- Mythbusting generative AI search: what you don't need to do
- Explore agentic experiences
- Next steps: what to focus on
What's new is that it's now documentation, acting as a reference point for marketers who've been asking for clarity.
Google's core message: AI search visibility is still SEO
The guide’s position is clear: SEO still matters for generative AI search. Google states clearly that AI Overviews and AI Mode are not running on completely separate systems.
“The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems,” according to the new guide.
Google clarifies that its generative AI features use AI techniques like retrieval-augmented generation and query fan-out “to highlight content from our Search index.”
In other words, if your content isn't technically sound and high-quality enough to rank in traditional search, it won't perform in AI-generated answers either. CLICK TO READ REST OF ARTICLE | | | | | | Lemon Pasta
View Recipe on The Pioneer Woman You can't beat a one-pot pasta dinner! Ingredients: - 2 Tbsp. olive oil
- 2 Tbsp. unsalted butter
- 4 garlic cloves, thinly sliced
- 1/4 tsp. red pepper flakes
- 1 lb. uncooked spaghetti
- 2 tsp. kosher salt
- 1/2 cup grated parmesan cheese, plus more for serving
- 2 Tbsp. fresh lemon zest
- 1/4 cup fresh lemon juice
- 1/4 cup chopped fresh basil, plus more for serving
- Freshly ground black pepper, for serving
| | | | Directions: - Heat a large pot over medium heat; add the oil and butter. Allow the butter to foam, then add the garlic and red pepper flakes. Cook until fragrant, 1 minute.
- Add the pasta, 6 cups of water, and salt to the pot and bring to a simmer. Reduce the heat to medium-low and continue simmering for 8 to 10 minutes, stirring frequently to prevent sticking, until the pasta is al dente.
- Remove from the heat and stir in the parmesan, lemon zest, lemon juice, and basil. Serve topped with more parmesan, basil, and black pepper.
| | | | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, the Canyon Lake Chamber of Commerce, and the Corona Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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