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August 2022 Edition

Does Your Business Have Heart?

by Dawn Varga,

OnTarget Digital Services

August 24, 2022

Why is it important for businesses to give back to the communities in which they operate? 

Because donating to local organizations fosters good-will and gives meaning to your work. Also, you'll create evangelists for your brand. Consistently giving will increase brand awareness with the people working and volunteering at the organizations you support. People will consume products and services from businesses that share their values and are supporting their community. 

The images below show a few statistics from an article from Square that demonstrate the importance of corporate giving.

(Sources: 1. 5W PR Consumer Culture Report 2020; 2. How Corporate Social Responsiblity Influences Buying Decisions)

The last quarter of the year is peak giving season, but keep in mind that benefactors are in need our our assistance all year long. Make plans now to pay it forward with a season of giving within your business -- you will be glad you did!


OnTarget Digital Services offers digital marketing solutions for your business or organization!

Call or text (951) 394-1952 or email for more information.


Click the image to learn more about the LIVE2LEAD SoCal Leadership Summit and find out how you help local non-profits by attending or with a corporate sponsorship.


Giving Back to the Community: Ways Your Business Can Help

Article from

Business owners and entrepreneurs often rely on community support to become successful, then find ways to give back to the community once they are a fully mature business. Supporting your local community can help startups build a good reputation, providing customers with a social incentive to work with your business and help it grow. Even small businesses that don’t have the budget for cash donations to charities can find ways to give back to their supporters and community using these low-cost strategies.

Why is giving back to the community important?

Finding ways to support people in your community through charity work, donations and social support helps you and your employees feel good while developing a positive business culture. People want to work for employers who share their values and are committed to making a positive impact. If the company is involved with charitable support, employees can make a positive impact through their job, increasing their overall job satisfaction.

Ways your business can give back to your community

The partnerships you form with your business are key to long-term success, and having strong personal connections with local organizations and community members can help you maintain business during economic downturns or get the support you need to expand. If you’re ready to make giving back a regular part of your business operations, try implementing one of these techniques for making an impact on your community:

Donation drives

Hold donation drives in the workplace to give employees a convenient place to give their extra canned food, clothing or books to people in need. Partner with a local food bank, women’s shelter, school or charity and set an overall donation goal for your team. This can help create a sense of pride and camaraderie among your team members by knowing they collectively made a significant donation. Try hosting a friendly competition between departments to encourage everyone to bring something in.

Blood drives

Donating blood can save lives, and business owners can help their employees find a convenient way to donate by hosting a blood drive. The American Red Cross has a guide on how to host a blood drive at your business, including information on scheduling a mobile donation van to park outside your workplace. Your business provides the location and recruits donors and the Red Cross handles all the medical staff, equipment and tools for signing up volunteers and donors. Some blood centers also offer perks like a small gift card or a t-shirt to everyone who donates.

Partnerships with other entrepreneurs

Help promote other up-and-coming entrepreneurs by working with other small business for your company needs. When possible, use local suppliers for materials and equipment, hire family-owned restaurants for catering and give artisans free or discounted shelf space to promote their creations. A small donation to a young entrepreneur can make a significant impact in the growth of their business and inspire them to pursue their passions.


Sponsor an event or a local youth organization to spread your name while also supporting a community program. You can directly sponsor an event by donating the cash to pay for supplies or take over an aspect of planning such as marketing or producing promotional content. Sponsoring sports teams and paying for their equipment is a popular way to connect with community members and support youth programs. You can find a team or organization by reaching out to your employees and finding out what programs important to them.

Pro bono work

Taking on projects without asking for pay is another way to support your community without directly spending money. Designate a small amount of time each week or month to helping out community members with free products or services. For example, a local restaurant could offer a regular free breakfast to serve the local homeless population.


Peach Melba Tart

Recipe by Ree Drummond

View Recipe on The Pioneer Woman

Simple, elegant, and delicious!


  • peaches (about 12 ounces), thinly sliced
  • 1 tbsp. all-purpose flour
  • Pinch of salt
  • 1/2 c. sugar
  • Cooking spray
  • sheet frozen puff pastry, thawed
  • 6-ounce container raspberries
  • 1 tbsp. honey
  • 1 tbsp. water


  1. Preheat the oven to 425 degrees. Place the peaches in a large bowl. Sprinkle with the flour, salt and 1⁄4 cup sugar and gently toss just until coated.
  2. Coat a baking sheet with cooking spray. Unfold the pastry on the baking sheet. Score a 1-inch border around the edge of the pastry with a paring knife.
  3. Arrange the peach slices on the pastry in diagonal rows inside the scored border, slightly overlapping as you go. Bake until the pastry is puffed and deep golden brown and the peach juices are slightly bubbling, 25 to 30 minutes. Use a spatula to loosen the pastry from the baking sheet while still warm, then let cool to room temperature. 
  4. Meanwhile, combine the raspberries, honey, remaining 1⁄4 cup sugar and the water in a medium saucepan over medium heat. Bring to a simmer, lightly smashing the berries, then cook, stirring, until thick, 8 to 10 minutes. Pour the mixture through a fine-mesh strainer into a bowl, pressing on the solids with a spoon or rubber spatula. Transfer the sauce to a small resealable plastic bag, cut off a corner and drizzle over the peach tart.

Have a recipe you want to share? Drop us a line at
Tina and Dawn OnTarget

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OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952