| | | | | | | | | | | | Preparing Your Online Assets for the 2022 Holiday Season
by Dawn Varga November 17, 2022 Can you believe it’s already the holiday season? If you haven’t already started your holiday season online advertising, don’t delay! We are quickly approaching Black Friday, Cyber Monday, Hanukkah Deals, Kwanzaa Specials, After-Christmas Sales, New Year’s Savings, and the list goes on. It is time to get your online assets optimized, organized, and ready to take advantage of sales and service opportunities this holiday season. | | | | Here are four simple ideas that can help improve your online assets and increase your online sales for the 2022 holiday season:
1. Give your website and social media pages a festive makeover. Spruce up your online assets with holiday images and colors. Focus on holiday keywords in your content. Don’t forget to make sure your website is optimized for mobile so pages load quickly, use targeted content, and confirm your checkout process is simple.
2. Emphasize incredible customer service. Give consumers options to easily communicate with you via email, phone, chat, instant messenger, and text. Have a team ready and available to reduce response times to online consumer inquiries. Offer free shipping and easy returns. Provide "wish list" technology in your online store and be sure to follow up with wish list and abandoned cart reminders in order to encourage purchases.
3. Leverage customer reviews and testimonials to gain trust. Online customer referrals are highly-valued by consumers looking to do business with companies. Make sure you have great reviews and high star ratings on major sites such as Google, Yelp and Facebook. Add positive client testimonials and reviews to your website and share them periodically on social media.
4. Offer enticing holiday discounts and specials. Give exclusive deals to returning customers or first-time buyers. Create excitement with offer countdowns. Sell more with discounted product or service bundles. And get consumers to shop more by offering increased savings for higher sales volume.
Taking a little time to implement the above tips can produce remarkable results for your business! If you are in need of professional digital marketing assistance, please give OnTarget Digital Services a call or text at (951) 394-1952. OnTarget wishes you a happy and prosperous holiday season! | | | | | | | | 2023 Digital Marketing Trends To Take Advantage Of Now
Article from Forbes.com
Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your success.
| | | | 1. The MetaverseThe metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences. While there is a lot of excitement for the metaverse, most businesses don’t have practical use cases (or return on investment) just yet.
What can you do now? Start experimenting with the metaverse and immerse yourself personally. Look for emerging opportunities for your business to participate in and keep a close eye on others in your industry. The metaverse is still experimental for most businesses, so don’t worry about going all in yet.
2. Artificial IntelligenceArtificial intelligence (AI) powers all marketing. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see and even the ads displayed to you. AI is making marketing smarter, connecting consumers to the exact right products and messages.
What can you do now? Examine how AI is changing the core aspects of the digital marketing channels you use. Understand how the algorithms are impacting your results and optimize your content strategy to take advantage of this.
3. Customer ExperienceMost algorithms and AI in digital marketing optimize for the same thing—creating a better user experience, as this is what matters most. For example, search engine optimization (SEO) updates this year focused on providing the most helpful content to users. Beat the algorithms and delight your customers by focusing more on their experiences.
What can you do now? Help future-proof your digital marketing by focusing on the customer and optimizing their experience. All algorithms are based on improving the user experience—so this helps protect you from future algorithm updates.
4. Short VideosTikTok and Instagram Reels are taking over social media feeds—and consumer attention. There is no question that this format will only continue to grow. For businesses to stay relevant they need to appear in the channels and formats where their customers are. The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post next year.
What can you do now? If you haven’t been active in these formats personally, now is the time. Start watching Reels and TikToks to gain an understanding of the format, content and appeal. Next, start posting and experimenting with short video content for your business. Test and learn your way to success in these powerful platforms that are earning so much time and attention. READ REST OF ARTICLE ONLINE
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Holiday Hummus
Recipe by Ina Garten
Looking for a quick and easy holiday appetizer? Try this delicious hummus!
Ingredients: - 4 garlic cloves
- 2 cups canned chickpeas, drained, liquid reserved
- 1-1/2 tsp. kosher salt
- 1/3 cup tahini (sesame paste)
- 6 Tbsp. freshly squeezed lemon juice
- 2 Tbsp. water or lquid from the chickpeas
- 8 dashes hot sauce
| | | | Directions: Turn on the food processor fitted with the steel blade and drop the garlic down the feed tube; process until it's minced. Add the rest of the ingredients to the food processor and process until the hummus is coarsely pureed. Taste, for seasoning, and serve chilled or at room temperature.
Serve with bread, crackers, pretzels, or raw veggies. Enjoy!
| | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, and the Canyon Lake Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake,California Phone: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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