| | | | | | | | Our offices will be closed on Good Friday, March 29th We wish you a Blessed and Happy Easter! | | | | Reputation Management vs. Review Management
by Dawn Varga March 26, 2024
A brand’s online reputation can make or break a business’s success. A positive online reputation offers a chance to earn business from new clients, while a negative online reputation can push potential customers away from doing business with you at all. This means Reputation Management is a necessity for every business.
| | | | When talking about managing a business’s reputation it is often confused with managing a business’s reviews. Review management is important, but only a part of the whole process.. Let's discuss the differences.
Reputation ManagementOnline reputation, or brand reputation, is a web user’s perception of a company, organization, product, or service on the internet and other digital platforms based on their personal experience with it. A user does not need to be a customer of the company; they can also be someone researching companies, products or services in order to find the best one to do business with.
Online reputation is impacted by the content an organization distributes, the reactions of and interactions with web users and customers, and its activity on social networks. It is made up of all the metrics involved in the the online media a business owns as well as the online media about the business that it doesn't own. They all require some sort of reputation management strategy.
Online reputation management means looking at the bigger picture of how consumers view your business and your brand, and this includes but is not limited to your online reviews.
Review ManagementReview management is one part of reputation management. But it’s a very important piece! It means you need to monitor to know when new reviews are written about your business.
It also mean that when you get a new review, you should respond to address any concerns or to thank a happy customer for leaving a review. Responding to negative reviews (as well as positive ones) is one of the best things you can do to keep your online reputation intact.
And, finally, it means that you should survey your customers to gain their valuable feedback and ask them to share their experiences online. Their feedback can be used to improve internal processes and positive reviews allow others searching to do business with a company like yours to get first-hand referrals from actual customers.
Review management is three-fold process -- MONITOR, RESPOND & SURVEY -- and each part is critical to a business's online review success.
Online presence is a big part of how customers evaluate how trustworthy a business is. That’s why it’s critical to manage your online reputation. The more positive content and positive reviews, the better. Potential customers will search your business's online content to see if other customers are having a good experience in their interactions with you. They also want to see a company that takes action and addresses negative comments or reviews. Responding to comments can directly impact your negative search results since previously dissatisfied customers might choose to increase their star rating of your business after their concerns are addressed.
Your business's reputation is too valuable to be ignored. By dedicating a little time and effort to managing your business's reputation, you can safeguard your brand's image and foster long-term success.
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OnTarget Digital Services offers a full-service Reputation Management solution for businesses that won't break the bank using our three-fold solution -- monitor, respond, and survey.
For more info, call us at (951) 394-1952, visit our website, or email us at info@ontargetdigitalservices.com | | | | | | | | | |
How to Build a Social Media Marketing Strategy: 8 Simple Steps!
Aritcle by American Marketing Association November 11, 2023
Working in social media without a strategy is like throwing together random ingredients, hoping to create a Gordon Ramsay-approved meal. News flash: It just doesn’t work like that. There are so many parts involved in social media marketing, you need a good strategy to succeed. | | | |
Whether you’re a seasoned marketer or just starting to dip your toes into the world of social media, this blog will show you how to build a robust social media marketing strategy that will help you navigate the complex terrain and drive your business forward. Let’s dive in.
What is Social Media Marketing?Social media marketing refers to the use of social media platforms to promote your business, products, or services. Social media marketing includes any and all activities carried out on social media with the intention of promoting your business. These may include sharing content, engaging with potential customers, and promoting a new product.
What is a Social Media Marketing Strategy?A social media strategy defines how a brand intends to use social media to achieve its goals. It’s like a map that guides social media activities to ensure that they align with the business goals and deliver the desired results. A social media strategy outlines details like target audience, social networks, content plan, key performance indicators (KPIs), and engagement techniques – more on that later in the sections that follow.
8 Steps to Build a Social Media Marketing Plan
1. Set goalsEvery great social media plan starts with clear objectives and goals. Goals will help you define what you want to achieve and dictate how you invest your time and energy. They will also help you track the right metrics while measuring ROI.
This goes without saying, but all your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. Once you have your goals, break them down into smaller objectives. Objectives are easier to scale, alter, and keep track of in order to attain the larger goals in your plan.
Examples of social media goals: - Increase brand awareness by x% in 2024: Brand awareness is about making your brand known or familiar. A few things to consider here include: What are your business values? What is your brand personality? What causes do you care about? In the context of social media, this means posting less promotional content and posting more authentic content that amplifies your brand story and voice.
- Generate leads and sales to xx in Q4: The primary goal of every marketing activity is to generate revenue. In the same vein, social media should be viewed as a revenue-generating channel. It is now increasingly easier to sell through social media with the introduction of native shopping features.
- Grow social audience to xx followers by 2024: The best channel to build an engaged community is social media. It is where most people “live.” Therefore, your brand should be actively finding new ways to reach new audiences that might be interested in your content but haven’t discovered your page yet.
- Provide holistic and prompt customer care: We’re past the age where a business having an active social media presence was considered revolutionary. Now, almost every business has a social media presence. The primary differentiator now is social media response time. Customers value prompt responses on social media, whether in the comments or DMs.
2. Research your target audience In order to create a foolproof plan, you need to understand who you are communicating with, down to their biggest pain point and most pressing need. The effectiveness of your communication is based on how well you know your audience. If you don’t know who you’re speaking to, your content will always miss the mark. When researching your audience, use social media tools to gain insight. Don’t rely on your gut or make assumptions where data is available. Defining your audience based on demographic, psychographic, and geographic information will help you determine the kind of content that will perform well. However, it should be noted that audiences behave differently across various platforms. So, it is important to go further and define audiences based on social networks. Different social media platforms cater to different audiences. So, your Facebook audience might be different from your Twitter audience, which will impact the type of content you create for different platforms.
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Blueberry-Basil Limeade Mocktail
This Spring, cool down with this refreshing drink!
YIELDS: 6 - 8 serving(s)
PREP TIME: 15 mins
TOTAL TIME: 45 mins
Ingredients: - 1 c. sugar
- 3 large sprigs fresh basil, plus leaves for garnish
- 1 1/2 c. fresh lime juice (from about 12 limes)
- 1 6-ounce container blueberries
| | | | Directions:
1. Heat the sugar and 1 cup water in a small saucepan over medium-high heat, stirring occasionally, until the sugar has dissolved. Add 3 sprigs basil, remove from the heat and let steep 30 minutes. Strain into a pitcher, discarding the basil. Stir in the lime juice and 4 cups cold water; chill at least 4 hours or until ready to serve.
2. Add the blueberries to the pitcher. Pour into ice-filled glasses and garnish with basil leaves. | | | | | | | | | | | | | | | | | | OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, and the Canyon Lake Chamber of Commerce | | | | | | Contact Info
OnTarget Digital Services, LLC Canyon Lake, California Call or Text: (951) 394-1952 Email: info@ontargetdigitalservices.com Website: www.ontargetdigitalservices.com | | | | | | | |
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