December 2023 Edition

Elevate Your Business in 2024 with Digital Marketing

Your dedication has fueled the growth of your business, and now it's time to ensure its continued success!

As you gear up for 2024, contemplate enhancing your marketing endeavors by teaming up with a seasoned digital marketing services provider. Beyond delivering top-notch marketing content and impactful advertising campaigns, engaging a digital solutions agency can be a cost-effective alternative to hiring full-time marketing staff.

Consider the following factors when evaluating a potential digital marketing partner:

• Communication - Establishing an open line of communication and fostering a genuine rapport with your agency are pivotal for crafting campaigns that align seamlessly with your business objectives. 
• Reporting - Access to comprehensive reporting detailing the undertaken actions, achieved results, and future steps is crucial for your company to assess the return on investment (ROI). 
• Experience - Instill confidence in your choice of agency by ensuring they possess the knowledge and expertise necessary for the specific areas you've entrusted them to handle, allowing you to concentrate on other facets of your business.

OnTarget Digital Services stands out as an advantageous addition to your company's marketing team in 2024! We cater to small businesses with budget, time & staffing constraints, offering a range of digital marketing solutions that will enhance your compnay's online visibility without exceeding financial limits.

• Online Reputation & Review Management
• Social Media Marketing
• Pay-Per-Click Search Advertising
• Email Marketing
• Website Content & Design

Connect with us via call or text at (951) 394-1952 to initiate a brief conversation about how our digital marketing solutions can propel your business to flourish and thrive online in 2024 and beyond.

Wishing you a Happy and Prosperous 2024!

The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches.

In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe.

With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories.

However, just having a presence isn’t enough. It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals.

This article will explore how your brand can conquer the search universe by creating authentic, engaging, and valuable content that attracts and retains consumers’ attention.

1. Hone in on experience, expertise, authority and trustworthiness (E-E-A-T)

There can be as many discussions around emerging platforms for search as you like, but Google is still the head honcho when it comes to search.

Because of this, sending the correct signals to Google within your content remains of the highest importance. It just so happens that their E-E-A-T guidelines also reflect users’ needs from content, so they’re a great starting point.

E-E-A-T must be at the core of content strategy development. When choosing content topics, always assess whether your brand has direct experience or unique expertise. This ensures you produce content to inspire, educate, or entertain users.

Conducting gap analysis and keyword research helps you see how well-positioned your brand is to send these signals. From here, you’ll begin to:

• Understand where your brand lacks first-hand experience and where to fill an expertise gap.
• Strategize ways to develop trustworthiness with an audience and establish topical authority.

At this point, you can look to build relationships with content creators, conduct an internal search for topic experts, or even connect with subject matter experts who can fill the gaps.

While E-E-A-T is a Google consideration, it also reflects the thought process of users and audiences when they are searching.

Leveraging this step as almost a “right-to-rank” activity is a foundational stage for any content strategy. 

2. Understand what content needs to be created and where to place it

Once you have established which topics you feel you are well-positioned to discuss, think of how to effectively discuss them.

This used to be relatively easy as the default was to create long-form, text-based content, typically as a blog or guide. 

However, in 2023, your users are engaging with multiple content types, meaning you need to consider how to effectively satisfy the intent behind the search query.

The goal here is to understand what signals your users are giving us.

You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. Similarly, if you notice a trend on Pinterest, you will explore image content as a solution.

As Google Perspectives enters the conversation, I anticipate this step getting simpler, as you can leverage Google data to understand the types of queries that carry ample search volume. 

After establishing what content users leverage Perspectives for, you can inspect content types and forms in further detail.

In the short term? Leverage tools like Glimpse – a Chrome extension that provides wider knowledge around trending topics – on Google Trends.

Look at the signals in the tool’s “Channels” feed.  This lets you understand users’ expectations around content solutions for given keywords, hashtags and ideas.

This step has become crucial in my content strategy for brands. In the past, I primarily analyzed Google SERP features, People also ask questions, and competitors’ content. 

Today, understanding where queries are most prominent lets me determine where content needs to be placed.

This step allows us to identify video content opportunities, creator-led considerations or reaffirm that Google is the go-to destination.

Overall, this approach ensures that your strategy reflects your users instead of shoe-horning content solutions around a Google-only approach. 

READ REST OF ARTICLE ONLINE

Directions:

1. Fill a large pot with about 2 inches of water. Bring to a boil over high heat. Carefully add the eggs and cook for 12 minutes.
2. Remove the eggs with a slotted spoon and transfer to a large bowl of ice water. Let cool for 2 minutes. Remove each egg from the water; tap the top and bottom gently on the counter, then return the eggs to the ice water for 10 more minutes. Peel the eggs.
3. Halve the eggs lengthwise and remove the yolks. 
4. Combine the egg yolks, mayonnaise, mustard, pickle relish, parsley, dill, green food coloring (if using), salt and black pepper in the bowl of a food processor. Process for 1 to 2 minutes to break down the herbs and combine well, scraping the sides and base of the bowl as needed. Remove the mixture and transfer to a large pastry bag, or zip top plastic bag. Snip the corner of the bag with scissors, to make a 1/2-inch wide cut. 
5. Place the tip of the bag into the empty hole of one egg-white half. Pipe the filling just until it fills the hole. Then, draw a triangle around the edges of the filling, to resemble a Christmas tree. Repeat with all the egg halves. 
6. Sprinkle chopped red pepper over top of the trees. Sprinkle with more chopped, fresh dill, if you like. Serve immediately or store in an air-tight container in the refrigerator for up to 24 hours.

CLICK TO SHARE NEWSLETTER WITH A FRIEND!

Connect With Us