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September 2022 Edition

Summer is over and businesses are exploring new ways to reach potential customers this Autumn. While preparing and planning for the upcoming busy retail season, consider working with a digital marketing partner that can help you have a successful third quarter!

OnTarget Digital Services offers digital marketing solutions for your business or organization!

Online Reputation Management

Customer Surveys & Online Reviews

Send A Survey Mobile App

Social Media Management

Pay-Per-Click Advertising

Website & Graphic Design

Email Marketing

Text & Video Communication Tools

At OnTarget, we work with two of the best text marketing service providers in the industry, Twilio and Text Request. Please read their informative articles below which will help you understand the best practices and muiltiple benefits of using text marketing for your business.

Call or text (951) 394-1952 or email for more information.


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7 Best Practices for SMS & Text Marketing

Article from

If you’re a marketer or a business owner, you’ve no doubt heard about the benefits of SMS Short Message Service (SMS) marketing. This communication strategy, also called “text marketing,” is a favorite among marketers because of its highly receptive audiences, unmatched open rates, and promotions that succeed because customers and prospects receive it on the mobile devices they carry with them all day.

Over 95% of SMS messages received are opened and read. Since SMS is the one messaging function baked into every device—preinstalled by default—this communication channel is a permanent fixture on everyone’s phone. In fact, the first thing most of your customers do when they wake up is look at their phones. Talk about a captive audience.

Perhaps you’re beginning to wrap your head around what SMS is or thinking about how to integrate this channel with your existing software. Or maybe you're trying to figure out how to incorporate SMS marketing into campaigns already underway or your overall mobile marketing strategy. Let’s take a look at how you can take advantage of text marketing and implement best practices to make the most of this channel.


Why use SMS marketing?

SMS marketing is a simple but powerful communication tool by which businesses and organizations send promotional messages via text to receptive users.


Texting boasts greater immediacy and attention than other digital marketing methods. The benefits of successful SMS and text marketing are undeniable:


The open rate for SMS is nearly 98%. Push notifications pale in comparison, topping at 3.10% (for Android vs. 2.38% for iOS). Meanwhile, Facebook posts get delivered to the targeted audience just 2% of the time.

Response rates for push notifications, which require an app install, can take up to an hour, as opposed to only 3 seconds with an SMS message. (To understand the difference between push notifications and SMS, read our guide.)

Enterprise companies in all verticals—including finance, retail, gaming, healthcare, and more—find success with SMS marketing. Even small businesses, from pizza restaurants to florists, use SMS to send specials and coupons directly to customers’ mobile devices. Plus, with some SMS platforms, you can engage customers even more by sending Multimedia Messaging Service (MMS) picture messages, emojis, calendar invites, polls, and surveys.


Want more proof of the benefits of SMS? Read our article, Top 5 Reasons to Use SMS and Text Marketing, and check out these examples of effective Twilio-powered text marketing strategies from Sprint and HBO.




7 Best Practices for SMS & Text Marketing

Article from

Text messaging is a great way to move your business forward, but you have to make sure your messages are actually delivered. There are tons of indicators that can accidentally make a good intended message get marked as spam.


Here’s what to avoid, so your deliverability and reputation with customers stays in the green.


What is spam texting?

Text messaging has significantly grown as a communication channel. That means the amount of people who want to take advantage of it for the wrong reasons has also increased.

Spam texts are sent by hackers in an attempt to trick you into sharing personal information, like your:

  • Credit card number
  • Address
  • Bank account number
  • Social Security number

Carriers want to protect their customers from these kinds of messages, so text messaging can remain a quality communication channel for everyone.


Spam can also be sent by well-meaning and legitimate businesses to contacts who never opted in to receiving messages. We’ll show you what counts as an opt-in contact below.


How do carriers identify and handle spam texting?

Carriers look for things that would be harmful to their customers or unwanted. The eight triggers below are common in what carriers have confirmed as spam texts:

  • Free or unbranded shortened links
  • Links placed at the end of the message
  • Naked links
  • Special characters
  • Multiple identical messages
  • Long messages
  • Robotic, misspelled, or grammatically incorrect sentences

Carriers also look for registered vs. non-registered numbers, and distinguish between short code and long code. We’ll show detailed examples of each of these factors later.


Carriers have algorithms in place to stop messages that contain these features from being sent. Most of these algorithms will specifically activate for Mass Texts—since spam bots tend to prey on people in bulk. There is also evidence that carriers pay attention to the speed and volume at which you start sending mass messages, which we’ll cover more later.



Spiced -Up Potato Chips

Recipe by Ree Drummond

View Recipe on The Pioneer Woman

Elevate a bag of potato chips with this easy recipe.

Turn ordinary potato chips into a flavorful, spicy masterpiece.


  • 3 10-ounce bags of kettle-cooked potato chips
  • 1 Tbsp. garlic salt
  • 1 Tbsp. paprika
  • 1/4 tsp. cayenne pepper


  1. Preheat the oven to 350 ̊. Spread out the potato chips on 2 baking sheets. Bake until hot, oily-looking and slightly golden, about 10 minutes. Dump the chips into a large bowl.
  2. Meanwhile, mix the garlic salt, paprika, black pepper and cayenne in a small bowl. Sprinkle on the hot potato chips and gently toss to coat.

Have a recipe you want to share? Drop us a line at
Tina and Dawn OnTarget

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OnTarget Digital Services, LLC is a proud member of the Greater Riverside Chambers of Commerce, the RV Women's Alliance, and the Canyon Lake Chamber of Commerce



Contact Info

OnTarget Digital Services, LLC

Canyon Lake,California

Phone: (951) 394-1952