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June 2021 Edition


The Amazing Potential of Well-Managed Social Media

by Dawn Varga

June 18, 2021

It is widely known that having a social media presence is an absolute necessity for most organizations in this day and age. Unfortunately, many businesses still fall into the "I guess we have to participate" category instead of seeing the amazing benefits well-managed social media profiles can provide for their company and their brand. 

Social Media has many benefits. It has the potential to be a very powerful (yet inexpensive) marketing platform. It can be a great way to engage with your customers and prospects. And, finally, social media can be a catalyst to drive more traffic and leads to your company's website.

Powerful Marketing Platform
This benefit is the most obvious and why most businesses invest at least some of their marketing budget into social media management. Creating engaging and informative social media posts about your products and services is a great start. But are you using all the features available to you to maximize your potential reach and engagement? Learn how to properly incorporate  hashtags, links and social media handles into your content. Try sharing video content whenever appropriate. Be sure to send out a consistent, on-brand message. Post often. Use and evaluate the analytics provided to better understand your audience. All of these things will help increase the marketing potential of your social media profiles.

Consumer Engagement Tool
Using social media as a consumer engagement tool is another sometimes unrealized benefit for your business. Don't be the company that thinks having a phone number and email address on your website is more than enough. Take advantage of the various communication options available for consumers to reach you through social media including, instant messaging, click-to-call, post commenting, and customer reviews. Monitor your profiles daily and respond to inquiries in a timely manner. Publicly respond, if appropriate, so other consumers see that you are engaged and care about your customers. Positive and proactive communication on social media will increase consumer engagement with your company and your brand.

Catalyst to Drive Website Traffic
Another possible benefit of well-managed social media platforms is the boost in website traffic they can provide. On average people spend over 2 hours a day on social media platforms and 54% use social media to research products and services, so it is important to have a presence where people are searching. For many businesses, especially those in e-commerce, getting consumers to the right pages on your website is key to the sales process. On social media, be sure to provide direct links to the specific webpage for the product or service you are promoting within your content. When a consumer can easily navigate to and find the information they were looking for, they are less likely to bounce from your website and more likely to continue their research, leading to a potential sale.

Social media is a marketing platform that can no longer be ignored by businesses. The amazing potential of social media to engage consumers, promote products and services, and build brand awareness is something that companies must consider as a top priority in their marketing plans.

It’s easy to get overwhelmed with everything that social media has to offer or the time it takes to manage it all. You may want to consider partnering with an agency like OnTarget Digital Services to help manage social media for your business. But whether you decide to tackle it on your own or hire an agency, make sure your business has a well-managed presence on social media. It’s a valuable digital marketing platform that can produce great results!


Improving Your Social Media Presence to Drive More Traffic to Your Website

by Steve Hawk

June 17, 2021

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It's common knowledge that social media platforms are powerful tools in marketing. They are omnipresent, offer unparalleled visibility to your brand worldwide, and present a direct link between you and your customers.

According to 2020 reports, there are over 3.5 billion social media users globally. Around 50% follow brands or companies via social media. Over 80% engage further in various ways, such as visiting a website or app, purchasing a product, or recommending the brand to a family member or a friend.

Among its benefits, you will often read that social media marketing is easy and inexpensive. Although this is not not true, beginning to perceive marketing on social media as a gravy train is your first step to failure.

How so?

Take it from the users themselves - consumers reported that their top reasons to unfollow a brand on social media are poor product quality, inadequate customer service, irrelevant content, and excessive ads.

So, these are your prospective client's pain points. Now, it's time to find out how to step up your social media game.

5 Social Media Strategies That Actually Work

Ditch posting for the sake of posting

Posting bad-quality, invaluable, and unattractive content regularly won't get you very far.

Consistent posting, even up to two times a day, is advised, as the platform might praise your effort by widening your posts' reach. However, once it detects that your posts have low engagement and generally dissatisfy users, you'll see a drop in all your metrics.

This is reasonable and expected. With over 300 million photos being uploaded on social platforms daily, users have plenty of content to choose from. Neither the platform will risk losing users by presenting mediocre posts, nor will the consumers bother to engage with second-class content.

Therefore, focus on creating relevant, informative, and engaging content. Spark a conversation, offer advice, use a variety of formats, and ultimately, make it valuable and beautiful.   READ MORE...

Cranberry Sauce

Red White and Blue Berry Cheese Bites- Easy 4th of July Appetizer Recipe

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Easy appetizer for your Independence Day Celebration!


  •  2 ounces white sharp cheddar (cubed)
  •  1/2 cup fresh blueberries
  •  1/2 cup fresh raspberries


  1. With a skewer, alternate placing cheese, blueberries, and raspberries for a red, white, and blue pattern.
  2. Repeat process for each skewer. 
  3. Serve chilled and enjoy!

For more easy red, white and blue July 4th appetizers CLICK HERE! 


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Canyon Lake,California

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