It's common knowledge that social media platforms are powerful tools in marketing. They are omnipresent, offer unparalleled visibility to your brand worldwide, and present a direct link between you and your customers.
According to 2020 reports, there are over 3.5 billion social media users globally. Around 50% follow brands or companies via social media. Over 80% engage further in various ways, such as visiting a website or app, purchasing a product, or recommending the brand to a family member or a friend.
Among its benefits, you will often read that social media marketing is easy and inexpensive. Although this is not not true, beginning to perceive marketing on social media as a gravy train is your first step to failure.
How so?
Take it from the users themselves - consumers reported that their top reasons to unfollow a brand on social media are poor product quality, inadequate customer service, irrelevant content, and excessive ads.
So, these are your prospective client's pain points. Now, it's time to find out how to step up your social media game.
5 Social Media Strategies That Actually Work
Ditch posting for the sake of posting
Posting bad-quality, invaluable, and unattractive content regularly won't get you very far.
Consistent posting, even up to two times a day, is advised, as the platform might praise your effort by widening your posts' reach. However, once it detects that your posts have low engagement and generally dissatisfy users, you'll see a drop in all your metrics.
This is reasonable and expected. With over 300 million photos being uploaded on social platforms daily, users have plenty of content to choose from. Neither the platform will risk losing users by presenting mediocre posts, nor will the consumers bother to engage with second-class content.
Therefore, focus on creating relevant, informative, and engaging content. Spark a conversation, offer advice, use a variety of formats, and ultimately, make it valuable and beautiful. READ MORE...
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